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Visit us in person at our Midtown NYC location to design and assemble your own DIY jewelry and accessories!
Enjoy a creative experience on your own or with friends, perfect for spending quality time krafting something uniquely yours!
Located inside the India Building (146 West 29th Street #2W, New York, NY 10001) on the 2nd floor. No appointment needed.

Charm Bar
Search through our wide selection of charms to find the most meaningful ones to you. Have a staff member help you choose your chain and let them know which length you would like. Please visit our charm bar page to learn more.
Italian Charms
Browse our selection of stainless steel Italian charms to create your own custom bracelet, piece by piece. We have charms ranging from $1-$4, so you can create a piece that matches your own unique personality without breaking the bank!
Bag Charms
Whether beaded or charmed (or both!) we offer a variety of creative ways to decorate your bag. We'll help you decide on a style and length if needed, and we'll even help you attach it once it's finished.
Keychains
We offer a variety of fun and unique keychain clasps which you may attach to a beaded string or to a chain with charms. We will happily assist you with building your perfect keychain so that you can always carry your decorative souvenir with you!
Bead Bar
Our Bead Bar includes some of our most popular beads, including gemstones, faux pearls and metallic spacers so that you can bead to your heart's desire. Design your ideal necklace or bracelet using our specialized bead boards and head to the checkout when you're ready to bead. Then, spend as long as you need assembling it, and bring it to a staff member to have it finished.
Charm Pins
We offer charm pins with loops to attach up to 5 charms each, ensuring you have plenty of space to live your most creative charm dreams. Attach the pin to clothing, hats, bags, totes, shoes, and anywhere else you'd like!

In-Store Experiences FAQ
1. How do I get to your store?
Once you have found our building (146 West 29th Street), take the elevators to the second floor and look to your right.
2. I've never made jewelry before. Do I need prior jewelry-making experience to participate in an in-store project?
No prior experience needed! In fact, most of our customers who come in to design and assemble their own pieces have never made jewelry before. Our staff members are committed to offering the best customer experience possible and we will gladly answer any questions you have. If you feel very stuck on a specific step of the process, we'll even demonstrate how to assemble your jewelry so that you can walk out with a gorgeous new piece of jewelry (and new Krafting skills too!)
3. I would love to have a jewelry-making party to celebrate a special occasion! Is this a service you offer?
Yes! Please visit our events page to learn more and contact us at info@beadkraft.com for all event inquiries.
4. It says you are a jewelry supplier and a wholesale business on Google. Do you only sell wholesale? Do I need a tax ID# to shop here?
We not only sell to businesses but also to the general public (no tax ID# needed)! While we do offer an in-store only rewards account, anyone can register using their name and a phone number, and we only use these to track your points so you can earn rewards.
